Oh, the generation gap! Don’t trust anyone over 30. It’s no longer your father’s Oldsmobile. All sayings we have come to know about the "generation gap" continue to drive an invisible wedge between fathers and sons, moms and daughters.
Well, J.D. Power and Associates has come up with a new report that provides the evidence that the generation gap continues. According to the study, the younger a buyer is, the more likely it is that he or she will avoid models because they are of domestic origin.
The study also breaks such buying habits down by region. It shows that the North Central portion of the United States (as defined by the U.S. Census Bureau) has the largest proportion of domestic vehicle buyers at figure is 41 percent. Why? Respondents say that it is the vehicle’s styling and cost.
Meanwhile, the Northeast and the West regions have the highest proportions of people who buy import vehicles because these buyers are concerned with reliability, poor quality, depreciation and gas mileage found among domestically-built vehicles.
More details can be found at CNN Money. Our take? And never the two shall meet. Unless the domestic auto makers can convince the young ‘ems that they make quality cars too.