Kia Motors announced a while back that it was an official sponsor of the National Basketball Association, or NBA. Apparently, as a perk, NBA players get Kias.
Bad idea.
Per CNBC
Last year, Kobe Bryant donated his Kia Borrego to the East L.A. Boys and Girls Club. Howard already donated his car to the Orlando Day Nursery.
It’s a nice gesture, but the practice of donating the car isn’t necessarily the best endorsement for Kia. It would make much more sense if the player would turn the key and drive away in the thing. That being said, a car that one of these players wants isn’t the type of car that can be mass marketed to America.
No disrespect to Kia, but it’s not exactly a “baller” brand. However, a blinged-out Hyundai Genesis with 22s…maybe…