Volvo recently announced that it will not be developing a flagship sedan to compete with any of its competitors. Hakan Samuelsson, Volvo CEO, told Automotive News that a flagship didn’t fit into the green image the company is trying to portray and is not a vehicle that a Volvo customer would be interested in.
Samuelsson, like former Volvo CEO Stefan Jacoby, has no intentions of making the Volvo brand a wannabe German luxury brand, and will stick to his plan of using the SPA platform to underpin the XC90 and create a S80 replacement. “We don’t have any ambitions to go into a segment where we would compete with vehicles that have V-8 or V-12 engines. We don’t believe it would fit our brand image,” commented Samuelsson.
Volvo, in conjunction with Geely Holding Group, is developing a platform for compact cars, China’s biggest segment and the segment where Geely can profit the most with the help of the automaker. The first vehicle from the pairing is the five-door Volvo V40 hatchback that was unveiled at the Shanghai Auto Show. The V40 will be available in China later this year.
Source: Automotive News