It also appears that this new crossover won’t be the only one to join Volkswagen’s lineup. VW is looking to add crossovers that vary in size and design in order to appeal to the masses. An example of this is the Cross Coupe, which was first shown off at the Tokyo Motor Show last week.
“The Cross Coupe is not a preview of the next Tiguan—a vehicle which will keep more traditional proportions—but a first look at how we could lure different customers in the crossover segment,” de’ Silva told Automotive News Europe.
Volkswagen brand development head Ulrich Hackenberg would like to see the Cross Coupe added to VW’s lineup along with the Tiguan. Hackenberg told Automotive News Europe that he believes it will have no trouble carving out its own niche in the market. The jury is still out on whether or not VW will bring the Cross Coupe into production but de’Silva believes “such an architecture looks promising.”
“China is no longer a sedan-only market and is showing a growing appetite for crossovers that we need to take into account in our next product decisions,” de’Silva said in the interview.
The Cross Coupe’s grille appears to be a glimpse into what the future holds for Volkswagen’s lineup. The wide-stretched grille and xenon headlights aren’t a design you see everywhere and that’s what Volkswagen is aiming for. Klaus Bischoff, a co-leader of the design team responsible for the Cross Coupe says the grille will be adorned on a Volkswagen model in two to three years. Strangely enough that’s about the time that the second-generation Tiguan is scheduled for launch.
As it stands now, the Tiguan hasn’t made significant inroads against the likes of the Ford Escape or Honda CR-V. Across the pond the Tiguan and the larger Touareg currently lead each respective segment’s sales in dominant fashion, something VW wishes to emulate here.
“Crossovers demand is expanding from mature markets to emerging markets and we have to cover this growing appetite with a multilateral expansion in the offer of our brands,” de’ Silva told Automotive News Europe.
Do you think adding an array of smaller crossovers is a recipe for success or disaster for Volkswagen? Tell us what you think in the comment section below.
Source: Automotive News Europe