Every European auto maker reported strong sales numbers for the month of September. Many saw the launch of new vehicles (enter stage right: the Chattanooga-built 2012 Volkswagen Passat, Beetle and Audi TT-RS) which helped boost overall sales. Volkswagen as a whole led the way for the European brands followed behind Audi and BMW (both up 19.3 percent for the month) and Mercedes-Benz (up 15.6 percent). A decrease in sales of the popular Porsche Panamera four-door sedan surprised many by moving 110 vehicles less than the same month last year. However the impending release of the latest 911 didn’t hurt sales figures for Porsche with 504 units moved in September.
Audi: Continuing on its record-setting pace for the past nine months, Audi reported a 19.3-percent gain over the same month last year. In total 9725 vehicles were sold compared to the 8151 moved during the same month last year. Year-to-date Audi has reported a 15.5-percent growth in sales in comparison to the first nine months of 2010.
- A8 paced the German automaker moving 411 units, up 395 percent from the same month last year
- TT was next in line moving 210 units, up 153 percent
- A6 had a strong showing in September with 1124 units sold, up 43 percent from the same time last year
BMW: The Sport Activity Vehicles (SAV’s) led the way for BMW in the month of September. Altogether the X3, X5, and X6 SAV’s were up 46.3 percent compared to the same month last year. For the month of September, BMW is up 19.3 percent from the same month last year.
- The latest X3 moved 1853 units, a massive increase of 1169 percent from the same month last year when only 146 units were sold.
- The 6 Series posted an increase of 576 percent moving 338 vehicles
- The 3 Series moved the most vehicles in September with 9289, a 3.8-percent increase followed by the 5 Series which moved 4097 units (43 percent increase).
Mercedes-Benz: September was a month that Mercedes-Benz did not want to end. A total of 23,897 vehicles were moved en route to the highest September on record and up 15.6 percent from the same month last year. For the year Mercedes-Benz is up 10.3 percent moving 182,314 vehicles.
- Leading the pack in September was the C- and E-class models. The C-Class saw 6865 vehicles sold; an increase of 32 percent from the same month last year. The E-Class sold 5122 vehicles.
- The GL-Class rounded out the top three moving 2541 units in September
- The newly launched CLS-Class saw a 399 percent increase while the latest SLK roadster was up 50 percent over the same month last year
Porsche: Porsche saw a 10-percent increase in sales for the month of September compared to the same month last year. While the popular Panamera’s sales figures have lagged lately the 911 has picked up the slack. Overall the Boxster/Cayman combination along with the Panamera weighed down Porsche’s September sales while the 911 and Cayenne tried to right the ship. For the year Porsche is up 28 percent.
- The Boxster and Cayman models moved eight more vehicles than the same time last year
- Even with the release of the new 911 early next year it continues to be a popular model, moving 122 more units than the same month last year
- The Panamera took on water this month selling 110 vehicles less than the same month last year
Volkswagen: The European leader in sales for the month of September Volkswagen posted a 35.6-percent increase from the same month last year. The Touareg, TDI, and GTI paced Volkswagen while the late release of the Beetle convertible has caused sales numbers to sag. Year-to-date sales are up 22.2 percent.
- The Touareg SUV saw sales increase 104 percent over the same month last year moving 656 units
- TDI models account for 22.7 percent of all VW sales for the month of September
- The Routan minivan and CC saw a dip in sales posting 24.5 and 4.4 percent losses, respectively
Volvo: The Swedish automaker turned in a solid September moving 5042 units, a 21-percent increase from the same month last year. The year-to-date numbers are just as impressive with sales up almost 27 percent compared to the first nine months of 2010.
- For the second consecutive month the S60 led the way moving the most units with 1623
- The all-new C70 continues to satisfy a certain demographic moving 317 units
- The XC90 and C30 rounded out Volvo models that finished in the black
Sources: Audi, BMW, Mercedes-Benz, Porsche, Volkswagen, Volvo