The world’s fastest man was right to design a one-off 2013 Nissan GT-R, as it’s one of the fastest cars in the world. It’s gold, which makes sense since that seems to be Bolt’s favorite color.
And now it’s no longer his. He sold it.
In collaboration with eBay, Bolt sold the car, merchandise, and memorabilia, netting more than $193,000 for his Usain Bolt Charity Foundation in Jamaica, giving children in Jamaica opportunities for a better education and access to better facilities. The car itself raised $187,100 of that, or about $80,000 more than a optioned-out 2013 Nissan GT-R Black Edition.
Fortunately, it all goes to a good cause, as Nissan is donating the entire proceeds of the bidding to Usain Bolt Foundation.
“In doing good with this donation to the Usain Bolt Foundation, Nissan will help children in Jamaica do better as they strive to realise their dreams for the future,” said Nissan’s Chief Operating Officer Toshiyuki Shiga in a statement.
Usain Bolt’s car is the only one Nissan painted in metallic gold from the factory, customizing it to the Olympic gold medalist’s whims. Everything under the skin was left untouched, not like it needed anything. With 545 horsepower routed through all four wheels via a six-speed dual-clutch automatic transmission. It can accelerate to 60 mph from standstill in under 3 seconds and run all the way up to just under 200 mph.
Earlier this year, Nissan partnered with Usain Bolt for its new “What if” marketing campaign. The automaker has worked closely to support his foundation and Bolt has reciprocated with his high-profile endorsement in global marketing efforts.