Though there have been reports that even the rich are pulling back their (gold-plated) horns as the recession deepens worldwide, there are still many who demand the best life has to offer. Example: the Middle East. Bentley has just announced it is debuting two special models for the area.
“We have created these exclusive new models for our … customers in recognition of the growing importance of these influential customers,” said Geoff Dowding, Bentley’s regional director of Asia and the Middle East. “Bentley has a long and proud tradition of being able to design, engineer, and personalize our cars to the individual styling and driving tastes of our customers and these special-edition Bentleys showcase these skills for the Middle East market.”
The two models are based upon Bentley’s Continental Flying Spur and Flying Spur Speed sedans. Both models receive special front fender badging, new tread plates, and a new ashtray lid badge. The upgrades all feature the “Arabia” mark. Additionally, the cars are each fitted with a new set of wheels. The Flying Spur is adorned with a new set of 14-spoke, 18-inch wheels, while the Speed gets a set of 20-inch, 10-spoke wheels that can accommodate the optional carbon-ceramic brakes.
Bentley hasn’t tampered with the 6.0-liter twin-turbocharged W-12 engines aboard the two models. The Flying Spur continues to make 552 horsepower and 479 pound-feet of torque and can sprint from 0 to 60 mph in 4.9 seconds, with a top speed of 194 mph. The Speed’s slightly tuned version of the same engine makes 602 horsepower and 553 pound-feet of torque. Its 5368 pounds are able to rocket to 60 mph in 4.8 seconds and the sedan can reach 200 mph on the open road.
Bentley’s Middle East sales network has grown considerably over the past five years and includes nine showrooms spread across the region. Between the two models, Bentley’s Crewe, England, assembly line plans to make no more than 50 examples.
Full press release below:
BENTLEY – EXCLUSIVELY FOR THE MIDDLE EAST
(Crewe, England) Bentley Motors has unveiled two unique Continental models, which have been engineered and designed exclusively for the Middle East market. These special edition cars have been created at Bentley’s Crewe headquarters with both models offering a range of striking features specially commissioned for Arabic customers.
The Middle East market now represents 10 per cent of Bentley retail sales globally and has doubled its contribution to the worldwide percentage of sales over the last five years. This trend has continued despite the recent global recession.
From Bentley’s first dealership in Dubai, the network has grown to become nine-strong in 2010, with dealers in Dubai, Doha, Abu Dhabi, Kuwait, Bahrain, Oman, Jeddah, Riyadh and Al Khobar. These two new models have been launched specifically for this unique market.
The Continental Flying Spur Arabia and the Continental Flying Spur Speed Arabia retain all the potent performance of the company’s Continental Flying Spur and Spur Speed, the world’s fastest luxury four-door saloon, but with a range of additional exterior and interior features to create the ultimate in distinguished, elegant driving developed for the Arabic market.
Both cars are further distinguished by some subtle exterior and interior ‘Arabia’ motifs. These include an exterior front fender badge, tread plate and ashtray lid badge – all bearing the Arabia signature.
The class-leading performance of the W12, 6-litre engine is in no way diminished. The Flying Spur Arabia is capable of achieving a potential top speed of 312 km/h and a 0-100 km/h sprint time of just 4.9 seconds. The Flying Spur Speed Arabia offers a more powerful 600 bhp (610 ps, 449 kW) version of Bentley’s highly acclaimed W12 with 553 lb-ft (750 Nm) of torque. This is a 9 per cent increase in power and 15 per cent increase in torque over its sister model, and will drive from 0-100 km/h in 4.8 seconds with a top speed of 322 km/h.
Unique wheels are also offered on both models. The Continental Flying Spur Arabia is designed with an elegant 14-spoke diamond alloy wheel, which has incredible strength through a small surface area and allows the best possible flow of air to the brake discs.
For the Continental Flying Spur Speed Arabia, vibrant and sporty, bright silver, 10-spoke, 20-inch wheels are included, and are also compatible with optional carbon ceramic brakes.
Bentley’s ability to add extra, well-executed touches of luxury can be found in the ventilated fluted seats that effectively cool and warm the body, helping driver and passengers always to stay comfortable. The craftsmanship features which are synonymous with the Bentley name also include veneered picnic tables to the rear of front seats inset with vanity mirrors, chrome inlay strips to the door waistrails and deep-pile carpet mats with hide trimming. To surprise and delight the customer, even the fuel cap has been designed with jewellery in mind and is engineered in bright chrome with the famous ‘B’ badge.
For convenience, an additional valet key is offered with limited functionality that allows the car to be driven without giving access to the boot or glove box. This provides secure storage of personal belongings when using valet parking services.
Further options that offer the luxury and refinement to the customer include Adaptive Cruise Control with ‘follow to stop feature’, a rear-view camera, the iPod interface linked to the infotainment system and privacy phone handsets in the front and rear of the car.
Geoff Dowding, Regional Director, Asia and Middle East, comments:
“We have created these exclusive new models for our Arabic customers in recognition of the growing importance of these influential customers. Bentley has a long and proud tradition of being able to design, engineer and personalise our cars to the individual styling and driving tastes of our customers and these special-edition Bentleys showcase these skills for the Middle East Market”.