It only took three days this week for the hot new 2013 Toyota Prius c, the five-door hatchback hybrid, to catch up to and surpass the combined February sales of the Chevy Volt and Nissan Leaf. With 1,201 Prius c sold, beginning March 12, the compact Toyota hybrid is one of the fastest selling vehicles in Toyota’s lineup. Of course, the month isn’t over, far from it, but you almost can’t blame Toyota for poking its finger, right?
“A number of factors drive the auto market, and fuel prices is one of them,” said Bob Carter, group vice president and general manager of the Toyota Division. “With 53 miles-per-gallon in the city and priced under $19,000, the timing for Prius c couldn’t be better.”
For what it’s worth, we agree with Mr. Carter, and so do consumers, apparently. The Prius is now a family of four, and just last month, the shortest month of the year, the three-car range sold more than 20,000 models. Which makes you wonder, has Toyota sold its soul to the Devil, and is the Devil acronym’d “mpg?”