Merger fever is in the air. Renault-Nissan continues to be strong. There was DaimlerChrysler. And joint ventures between automakers has become a common thing.
Finally, the world was shocked several weeks ago when we all discovered that General Motors and Chrysler were seriously thinking about merging.
Merger fever is also occurring within companies. In order to save on cash there is talk that Toyota may decide to merge its marketing department with that of its sister company Lexus but strictly in the European market.
Toyota didn’t specifically comment on the report. But it did say that it was in the process of reviewing its operations to find ways to save money.
via Marketing Week
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