Earlier this week, Kia confirmed to dealerships what we told you back in May: The Quoris full-size flagship luxury sedan that has been on sale in South Korea for more than a year is coming to the U.S. in 2014.
At a national dealers’ conference in Las Vegas, Kia showed off its rear-wheel-drive luxury sedan that will be positioned well above the 2014 Kia Cadenza, and said that it will carry yet another name: K900. The sedan is known as the K9 in its native Korea, which is evocative of a certain four-legged friend. It sells as the Quoris in other parts of Asia and the Middle East, which has not resonated too well with American audiences over social media channels.
With Don Hobden, the chairman of Kia’s national dealer council calling the car “a 7 Series value for a 5 Series price,” the Quoris/K900 will have its first marketing push in the U.S. during the Super Bowl next year. It has not yet been announced when the car will officially go on sale, but it is expected to be sometime in early 2014 at a starting price of between $50,000 and $70,000.
While only available with V-6 engines in South Korea, the Kia Quoris/K900 will come to the U.S. with the option of a 3.8-liter V-6 with 290 horsepower or a 5.0-liter V-8 packing 420 horsepower. Both will come paired with an eight-speed automatic that’s shared with the Hyundai Genesis sedan and $66,000 Equus flagship.
Speaking of the Equus, Kia will be planning a similar roll-out strategy for the Quoris/K900, offering the car through select dealers that have been trained to handle a more upmarket clientele. The car will reach the coasts before it makes its way inland.
Kia has been on a consistent march to bring its image and vehicle quality up. With the Quoris/K900, Kia will offer three vehicles that will have prices above $40,000. Not bad for a company that got its start in the U.S. building Festiva hatchbacks for Ford.
Source: Automotive News (Subscription required)