Updated: Check out the full photo gallery below.
Jeep paraded out its latest Grand Cherokee “production-intent” concept today at the Houston Auto Show and is letting fans of the off-roading brand name it. The “Name My Ride” contest, as dubbed by Jeep, will give consumers the responsibility of naming the new Grand Cherokee package through online voting starting today. Jeep will tally all the entries and pick out three favorites, then another round of online voting will ensue until a final name is decided upon. The winning name will be announced in May with the person who submitted the winning name having the chance to win a 2012 Grand Cherokee. You can go here to cast your vote.
The Grand Cherokee concept mode is being shown off as a Brilliant Black 4×4 in Houston today and a Deep Cherry Red 4×4 version that will be on display at the Washington D.C. Auto Show tomorrow. The “production-intent” concept is based upon the Laredo X package, and includes features like leather-trimmed seats, heated front seats, a leather wrapped steering wheel and shifter, and more than 50 safety and security features. Electronics featured in the concept Grand Cherokee include a 9-speaker 506 watt amp sound system with a subwoofer, Parkview rear back-up camera, ParkSense rear-park assist system, iPod connectivity, and Chrysler’s touted Uconnect media system. The concept version currently sits on 20-inch aluminum wheels covered in black gloss paint.
Other exterior styling cues include chrome, black headlamp bezels, and a black liftgate light-bar. All of which contribute to the Grand Cherokee concept’s all-black look.
“Highlighted by a unique platinum-chrome front-end appearance and distinctive black-gloss20-inch wheels and exterior treatments, our new Grand Cherokee concept provides a completely new look—one that is edgy and aggressive, and certainly different than any Grand Cherokee on the road today,” said Jeep president and CEO Mike Manley in a statement. “Jeep enthusiasts have always appreciated limited-edition models and the ability to customize their vehicles. This new Grand Cherokee comes with a unique, ‘factory-customized’ stealth appearance directly from Jeep, and is certain to attract interest from an array of potential customers.”
We here at Automotive.com suspect this Grand Cherokee “production intent” concept is a very thinly veiled version of what will be available to the masses. Once Jeep finds a winner to name this concept trim we expect it to go on sale almost as-is.
What would you name this blacked-out Grand Cherokee “production intent” concept? Tell us what name you choose in the comment section below.