Presentation, they say, is four-fifths the sale or something like that. Well, Ford Motor Co., wants to make sure your experience visiting its premium Lincoln brand at the Detroit Auto Show is a memorable one.
First off, the Lincoln stand is huge, 50 percent larger than last year’s display according to Ford. That’s plenty of floor space to display all current 2012 Lincoln models which include the popular MKZ midsized sedan; full-size MKS four-door; MKT full-size crossover; the mid-sized MKX crossover; and the full-size Lincoln Navigator SUV. The Lincoln vehicles, though, are but the centerpieces of the stand’s theme which Ford is calling “The Art of Lincoln”.
The Lincoln display is structured like an art gallery (hence the name). Local artists like April Wagnerand Jae Won Lee will have their works scattered throughout the Lincoln showroom. Chuck Hoberman will have two of his famous “transformable” spheres shrinking and expanding on display to delight adults and children. Features unique to the brand like THX II audio found in the 2013 Lincoln MKT will boom in the background, and there will be plenty of product specialists on the floor to answer questions. Finally, the display’s second floor will be offering beverages and oh-so-comfortable leather couches for potential buyers to put up their feet with Edsel Ford’s restored 1934 Model 40 on display for visual enjoyment. Says Max Wolff, Lincoln director of design, “This is the biggest statement Lincoln has ever made at the auto show. Our NAIAS display represents more than a vehicle debut. It represents the reinvention of Lincoln.”
Source: Ford / Lincoln