There was a time when Subarus were generally reserved for professors who lived in New England, as their agricultural ruggedness lent themselves well to snowy conditions. You can beat the snot out of a Subaru, and it’ll still keep ticking. As the former owner of a ’93 Impreza during my high school and college years, I would know.
But now they’ve lost their counter-culture image, becoming more mainstream as shoppers more often want their cars to have all-wheel drive. As a result of that, an image that gained much-needed polishing when the Subaru WRX came out in the U.S. in 2002, some clever marketing, and further refinements, Subaru has elevated its sales to 6 million cars since starting as a little-known brand in the late-1960s. Subaru of America was fully acquired from Malcolm Bricklin and his partners in 1986. You may remember Bricklin as the man who started importing Fiats to the U.S. in the 1980s as well as the laughable Yugo hatchback and convertible.
“Subaru has a rich heritage in the U.S. and we are excited to celebrate the 6 million vehicle milestone,” said Thomas J. Doll, executive vice president and COO, Subaru of America, in a statement. “Not only have we sold 6 million vehicles in the U.S., but we are selling them at a faster rate than ever. It took us 16 years to reach our first million, but at our current sales rate we will hit our next million in under three years.”
The 6 millionth car sold was a 2013 Subaru XV Crosstrek in Georgetown, Texas. Through 2012, the Subaru Outback, a rugged, high-riding wagon version of the Legacy midsizer, has sold in the greatest numbers for the automaker, speaking to the massive payoff Subaru has had since making its Legacy wagon into a crossover starting in 1996. The company is also on pace to break 300,000 sales this year. Congrats, Subie!