The Cadillac ELR first showed itself in the form of the Converj Concept in 2009, but a tepid economical outlook, coupled with the slow-at-first reception of the Chevrolet Volt–on which the Converj Concept and ELR are based–slowed development. But four years on, Cadillac is finally prepping to pull the wraps (not plug) off of the electric luxury coupe.
In less than a week the Cadillac ELR will officially make its debut at the 2013 North American International Auto Show in Detroit, but GM has released camouflaged ELR photos to remind us, just in case it slipped our minds. The ELR uses the same electric powertrain technology as the Chevrolet Volt, but has an extended range and is likely to have more power, to compensate for additional weight.
Chris Thomason, ELR chief engineer, said “Cadillac customers are going to enjoy the unique features ELR will bring to the market. We’re going to change the way people think about luxury and electrification.” The Cadillac ELR could benefit from being a luxury electric vehicle, as the primary knock on the Chevrolet Volt hybrid is its price. We thought the Converj Concept looked great, and the Cadillac ELR looks to stay faithful to the concept aesthetically.