Yesterday, it appeared Ford was smug in its confidence that it would remain numero uno in full-size truck sales. Sure, it may be, but Buick is quick to react with a proclamation of its own, with an engineer showing his support for GM to the world in these spy shots of the 2015 Buick Anthem.
Slotting between the itty-bitty Buick Encore and the Moby Dick-sized Buick Enclave, the 2015 Buick Anthem–what it’s known as so far–will share its midsize “Delta” chassis with the 2015 Chevrolet Equinox and GMC Terrain, giving Buick the most complete crossover lineup of any General Motors brand. The current crossovers use the Theta platform, which is a little on the too-big side to properly compete both domestically and abroad with the Ford Escape and European Ford Kuga. A platform, incidentally, is the shared underpinnings used by multi-brand automakers such as GM to help reduce the cost of developing different vehicles.
But this is not the first time Buick has looked at producing its own midsize crossover. Back in 2009, Buick was about to debut a plug-in crossover based on the Saturn Vue after GM was busy paring and resorting its brands, trying to find a vehicle to replace the out-of-production Buick Rainier SUV. Critics lambasted it, and it was sent to the annals of history, where its V-6 hybrid powertrain was eventually scrapped after Cadillac found it couldn’t use it in its SRX. The Vue would eventually re-emerge as the fleet-only Chevrolet Captiva in the U.S.
There were other crossover projects to come Buick’s way before the 2015 Anthem, too, but they were purged during GM’s bankruptcy and didn’t even see conceptualization. Still, if the Buick Anthem’s name sounds familiar, it’s because that’s what one of the original precursors to the Oldsmobile Aurora sedan was called on the auto show circuit. GM has a way of reusing names every so often.
Of note with the 2015 Buick Anthem are its clearly visible Buick waterfall grille, copious LED lights, and a Lidar on top, which we assume is for testing an active cruise control system. Similar in size and concept to the forthcoming Lincoln MKC, the 2015 Buick Anthem will undoubtedly have at least one four-cylinder powertrain and may have a new turbocharged engine or V-6 filling the void for more power up top. This should also allow the next-generation Cadillac SRX to go further upscale when it reaches showrooms around the same time as well as the next-generation Buick Enclave, which should arrive in time for the 2017 model year.