The top-of-the line 2013 Toyota Venza XLE trim saw the biggest price increase compared to 2012, varying from 4.8 to 5.3 percent; that roughly translates to a $1,500 price hike. The mid-level 2013 Toyota Venza Limited saw modest increases between 2.5 to 2.6 percent, or around a $950 increase. The base Toyota Venza Limited Edition saw a small bump around 1 percent, which also translates to around $950 price hike.
Toyota simplified the pricing and feature structure of the Venza for 2013, standardizing many features, including standard blind-spot detection and the addition of puddle lights under the outside rearview mirrors. The 2013 Toyota Venza is now available in three new exterior colors — Attitude Black, Cypress Pearl, and Cosmic Gray Mica — and three new interior colors as well (Black, Ivory, and Light Gray). One of the biggest additions to the Venza is the availability of Toyota’s all-new Entune infotainment system.