Scion has high expectations for its new sports coupe, the 2013 Scion FR-S, and according to a recent report in Wards Auto, Toyota’s youth-oriented brand could see sales of up to 20,000 FR-S’s per year. Jack Hollis, vice president of Scion, projects that dealers could sell up to 10,000 models in the remainder of 2012, and about double that the following year.
Considering the hype surrounding the car, we don’t think those projections are outlandish. Associate editor Jason Davis recently got to test drive the 2013 Scion FR-S, and came away largely impressed. And Scion could use some cheerful sales reports. The downturn in the economy has hit the automaker’s core demographic hard. Scion will also look to trim its existing offerings, likely signaling the end for the xB and xD models that may have run their course.
Scion’s sales projections are significantly higher than the similar Subaru BRZ. The 2013 FR-S uses a Subaru four-cylinder engine, and the two automakers shared in the development of the car. The 2.0-liter engine produces 200-hp in the FR-S, but as Hollis mentioned at the sports coupe’s global debut, it’s not about power. The FR-S was meant to bring the fun back to Scion (and Toyota for that matter). This car is focused on driving dynamics, and the thrill of performance that isn’t just linked to power and speed.
Source: Wards Auto