At the 2012 Geneva Motor Show, Land Rover showed off a chop-top version of its popular Range Rover Evoque. Some people in our office loved it (me). Others thought it was a horrendous abomination and an affront to good taste (everyone else). We thought the debate became moot, however, as it was pretty much a given that a Range Rover Evoque convertible wouldn’t be put into production after the similarly themed Nissan Murano CrossCabriolet flopped miserably in all but Dade County, Florida.
Well, it looks like the Range Rover Evoque convertible is back on the table. As reported by Australia’s CarAdvice.com.au, brand director John Edwards said the project has his support. All Range Rover needs is for it to get the green light.
“[The Evoque convertible] is still an opportunity for us. We’re very close to making a decision,” said Edwards at a conference in the Melbourne area.
Edwards said the reaction to the Evoque convertible has been positive overall, and the markets where it will possibly sell–the U.S. and Europe–have shown overwhelming favorability towards the Evoque convertible.
But it may not be immediate. Last year was Land Rover’s first-ever 300,000-unit sales year. Leading that was the enormously popular Range Rover Evoque, which still has demand outpacing supply. But in the U.S., the big Range Rover, which starts at $83,500, including destination and handling, has already jumped out as the brand’s sales leader. Between that, a long-wheelbase version in the works that will pose an honest-to-goodness threat to cars like the Mercedes-Benz S-Class and long-wheelbase BMW 7 Series, and a diesel hybrid version of the big Rangie launching in Europe, it could be some time before an Evoque convertible is green-lighted.
With expanding its presence in the U.S. and China as well as creating and selling next-generation models like the 2014 Range Rover Sport and big Range Rover, do you think it’s a smart idea to be looking at selling a niche product like the Evoque convertible?
Source: Car Advice