There’s a huge market for full-size pickup trucks in the U.S. Between Chevrolet, GMC, Ford, and Ram, the four full-size mega-name pickup truck lines accounted for 1,514,176 vehicles sold last year, or about 10 percent of the entire market. There are more than 200 individual models on sale in the U.S. for reference.
In 2012, Toyota commanded 101,621 sales for its Tundra pickup, more than 50,000 units behind the fourth-place GMC Sierra. With such an exorbitant number allocated to pickup truck sales each month, Toyota realized it was missing out on the heart of the market.
That’s why there’s a redesigned 2014 Toyota Tundra coming to next month’s Chicago Auto Show.
Reading the brief 65-word press release, we noticed that Toyota didn’t use the words “all-new” anywhere, so we’re thinking it’ll be an extensive redesign. The truck was released as a 2007 model at the 2006 Chicago Auto Show, meaning that it’s been on the market without much work done to it for seven model years without much touching up. Meanwhile, Ford has brought out a turbocharged EcoBoost V-6 engine for its best-selling F-150, Chevrolet and GMC are completely redesigning their pickup trucks, and Ram has made so many changes to its hauler that it might as well be an all-new model.
Built in San Antonio, Texas, the Toyota Tundra is the most successful full-size truck to come from an import brand, with the only other one being the Nissan Titan. Yet, as it was expected to challenge the American brands, it has come up short for the world’s biggest automaker, a company that rarely has letdowns.
We’ll keep you updated on the 2014 Toyota Tundra as we learn more. We’re looking forward to seeing how much of a push Toyota gives the truck to get it back up to speed with the domestics trucks, maybe even trying to pass a few of them this time around.