The all-new 2013 Acura RDX—Acura’s premium compact crossover—began production this week at Honda’s East Liberty manufacturing plant in Ohio alongside the new 2013 Honda CR-V and Honda Crosstour. To mark the occasion, John Mendel, Honda’s executive vice president of sales, was on-hand to celebrate with the 2,500 plant workers, congratulating them on several notable distinctions awarded by JD Power and Associates.
“Acura is a brand for luxury customers who aspire to the highest levels of quality and value, and the East Liberty team is going to play a very important role for us as we move forward with production of this exceptional new Acura RDX,” Mendel said. “We know the East Liberty plant is one of the best in the world, as is evident by your high quality rankings.”
The East Liberty plant that builds the Acura RDX is one of Honda’s four assembly plants recognized by JD Power as meeting the highest quality in North America. This achievement recognizes Honda’s philosophy to “build products close to the customer,” and to build those well using local and national resources and suppliers. According to Honda, “More than 80 suppliers in Ohio manufacture parts for the 2013 RDX. Overall, approximately 150 suppliers in Ohio and 600 in North America produce parts for Honda’s seven auto plants in North America. Honda’s parts purchases from Ohio suppliers totaled nearly $6 billion in 2011, and $16 billion in North America.”
The result? The redesigned CR-V was “America’s most popular SUV in January and February 2012,” and with a competitive price point of just over $35,000, the redesigned Acura RDX should give competition from BMW and Audi a healthy run for customers’ money.