When Ram first shed its “Dodge” moniker back in 2009, many were scratching their heads in bewilderment. Almost three years later it appears Fiat and Chrysler CEO Sergio Marchionne knew something everyone else didn’t as the Ram brand has flourished on its own. Ram currently offers 12 trim packages that can be outfitted on the popular pickup and is welcoming its thirtieth edition, the Laramie Limited, at the Chicago Auto Show next month.
Trims like the Outdoorsman and Mossy Oak Edition have certain buyers in mind, and the Laramie Limited is no different. The Laramie Limited is an alternative option to the southwestern-themed Laramie Longhorn but will have even more refinement.
“We’ve successfully added Ram truck models designed for outdoorsmen, tradesmen, first-time buyers and ranchers,” said Fred Diaz, President and CEO, Ram Truck Brand. “Laramie Limited is designed to meet the high expectations of affluent pickup truck buyers looking to combine capability with elegance.”
Features like leather seats, a leather-wrapped steering wheel and shifter, and leather accented door-trim adds to the luxurious feel of the Laramie Limited. Other features include navigational radio, remote start, a back-up camera, power adjustable pedals with a memory setting, a heated steering wheel, and heated seats both in the front and rear. Berber carpet floor mats also line the bottom of the Laramie Limited’s interior. Outside the Laramie Limited includes features like LED lighting inside the door handles, a full-length light for the lower map pockets, and chrome galore. Laramie Limited trucks dressed in white or silver will receive chrome front and rear bumpers and every truck will get a chrome billet grille and chrome body-side molding, mirrors, door handles, and tubular side steps. Even with all of the chrome hanging off the Laramie Limited, Ram still expects its consumers to be active.
“The Ram Laramie Limited customer is going to be involved in some sort of motor-sport activity,” said Diaz. “Whether they’re towing a ski boat, a race-car hauler, motorcycles or snowmobiles, [our customers are] looking for comfort and class and an expressive way to carry their crew and their gear.”
The Laramie Limited will be available in six exterior colors and can be configured on the 1500, 2500, and 3500. It will ride on 20-inch forged aluminum wheels while its heavy-duty siblings will roll on 17-inch polished aluminum wheels. Ram’s most luxurious trim to date will go on sale in the second quarter of 2012.
Do you think the Laramie Limited will cater to a niche’ market like the luxury truck segment? Tell us what you think in the comment section below.