Channeling inspiration from the past, Ram will be featuring its 2013 pick-up on four illustrative posters in the 2012-2013 Texas Parks and Wildlife Outdoor Annual Hunting and Fishing regulations guide. The guide is handed out to more than three million people who are expected in the Texas wilderness this year. Inside, Ram will have two full-page prints and another couple of two-page illustrations. The prints resemble those from the art deco Works Projects Administration National Park Poster series last seen after the end of the Great Depression.
The four new prints use the Rio Grande Valley, Balanced Rock, Enchanted Rock, and Lighthouse Rock as backgrounds, all of which showcase some of the most attractive landscape that Texas has to offer. As for the actual trucks, a Ram 1500 Mossy Oak Edition Outdoorsman, Ram 2500 Power Wagon, Ram 1500 Lone Star, and a Ram 1500 Laramie Longhorn are all featured in the prints. If you’re picky about your backgrounds or certain trims and models, the Power Wagon is seen on in the Balanced Rock print while the Laramie Longhorn is traveling down a clay road at Lighthouse Rock. The Ram Mossy Oak Edition Outdoorsman sits perched atop of hill overlooking the river in the Rio Grande Valley and the Lone Star edition sits underneath countless stars at Enchanted Rock. Chrysler’s truck brand tabbed Anderson Design Group from Nashville, Tenn. to design the four different prints. These prints were a new and different way for Ram to get its point across using an illustration technique known to look, “as American as it gets.”
“This was the perfect opportunity to take a different creative approach,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC in a statement. “The use of vintage type-styles, hand-rendered illustrations and muted color palettes create a nostalgic approach to advertising art that we hope will resonate with consumers just as the original posters helped romanticize each national park destination.”
If you’d like to own a copy of these prints,you can get them either through the Ram or the Anderson Design Group’s website. Be sure to check back next week for our first driving impressions of the 2013 Ram 1500.
What do you think about the posters? Tell us your opinion in the comment section below.