Recently, Detlev Von Platen, Porsche’s North American president, assured via a Reuters report that the Stuttgart-based firm would hit 35.5 mpg. Porsche’s hybrid Cayenne and Panamera will be key to hitting the critical mark, and Von Platen is quoted as saying the gasoline-electric-powered vehicles would comprise 10 to 15 percent of the two model’s sales by 2016. In addition, electric Boxsters are reportedly being tested. The North American boss also said the Volkswagen merger would help improve efficiency with platform sharing, but declined to elaborate on future product plans.
“We have been hit the hardest in this market on the (fuel efficiency) standards,” said Von Platen.
This year is Porsche’s 60th year in the United States. There are currently 199 dealerships in business and the U.S. is Porsche’s largest market in the world, with China in second. Through July, Porsche has sold 13,687 vehicles, led by the Panamera, and is on pace for 23,000 units sold. Von Platen didn’t supply future sales predictions, but his brand currently owns 25 percent of the $60,000-plus sports car market, an improvement of 20 percent from just three years ago.
Source: Reuters courtesy of Motor Trend Staff
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