It’s no small feat that the Korean automaker has not just come back from the brink, but in short order, has begun to dominate the market. Hyundai’s plan is simple: build high-quality, fuel efficient cars with a great warranty and better price. As a result, its sales are up 23 percent year-to-date, led by the popular Sonata, and the all new 2012 Hyundai Accent.
The Accent, which just received a complete redesign, outsold every make in its class for July, including the Nissan Versa, Ford Fiesta, and Honda Fit. Featuring a peppy 1.6-liter four-cylinder engine with advanced fuel injection, the Accent makes plenty of power for its modest size and rates 40 mpg highway—Hyundai’s third vehicle in the lineup to achieve the distinction.
“The all-new Accent outsold two great small cars we really respect in July – the Honda Fit and Ford Fiesta,” said John Krafcik, president and CEO, Hyundai Motor America. “In fact, it was the best-selling sub-compact in the industry last month, its first full month of sales. It’s a good indication that consumers are connecting with our new design, 40-mpg fuel economy, and the Assurance Trade-In Value Guarantee. It’s a great recipe for this economy.”