If you told the mother of your child that you and the newborn were going on an 8000 mile trek from England to China, she’d probably have you arrested, or at least sign away the rights to the reality show.
Land Rover is doing neither, except the long journey. The premium SUV maker is taking its one millionth-built Land Rover Discovery 4 SUV on such an ambitious adventure partially to showcase the versatility and ruggedness of its vehicles, but also for the more serious reason in raising funds for the Red Cross and Red Crescent Societies (IFRC). Says Group Sales Operations Director Phil Popham, “Discovery is an extraordinary vehicle and it deserves to be unleashed on an extraordinary journey. There is no better vehicle to tackle all weather, all terrain than the Discovery 4. This grueling expedition will be visiting 13 countries and covering 8,000 miles, and it’s a fitting initiative to celebrate the one million vehicle.”
Indeed. The one millionth Land Rover Discovery 4 and two others will start its “Journey of Discovery” outside of Birmingham, UK, at the Jaguar Land Rover plant in Solihull, West Midlands. From there, the Discovery LR4 will travel across Europe and Asia for 50 days, finally to arrive in Beijing, China just before the start of the Beijing Motor Show in late April. The route is similar to the “First Overland Expedition” undertaken by Land Rover back in 1955. Famed explorers Bear Grylls, Sir Ranulph Fiennes, Ray Mears, Monty Halls, and Ben Saunders will pilot the thee SUVs.
Land Rover hopes to raise over $1.5 million in charity with “Journey of Discovery”. The funds will be used by the IFRC primarily to provide drinkable water in hard-hit countries like Uganda. Says IFRC Secretary-General Bekele Geleta, “Lack of safe water is the most common and preventable underlying cause of disease in the world today and Uganda is one of the countries worst affected. The International Federation of Red Cross and Red Crescent Societies (IFRC) are working in Uganda to provide safe water and sanitation, reaching 90,000 in the last four years. This joint initiative between the IFRC and Land Rover aims to reach an additional 45,000 people in Uganda.”
Automotive.com’s take: We can only say this: The next time you’re driving your Land Rover down Rodeo Drive, and it starts to rain, and you think “Oh, no! My chrome rims will get dirty!” well…suck it up. Your ride can take it better than you can.
Source: Land Rover