Nissan knows how to make Fridays worthwhile.
There’s really no better way to describe its recent endeavors as anything less than automotive voyeurism. Both of its sports cars, the Nissan 370Z and Nissan GT-R, move at high rates of speed with little effort and make all the right noises. But they’re not static; Nissan keeps improving its storied nameplates. And it likes to do show-and-tell presentations to show what it’s learned.
First up is its crowdsourced Nissan 370Z. Nissan asked its Facebook followers what they wanted to see in a customized car. What it got was a one-off paint job, a 500-horsepower, twin-turbocharged 3.7-liter V-6 engine, a catback exhaust system, reworked suspension, and a custom body kit, among other modifications. While matte gray paint is starting to wear out its welcome, it’s what Nissan’s fans asked for.
Below is a minute of footage showing the finished product.
But even with the modifications, Nissan’s fastest horse in the stable is still the GT-R. If you remember back to its 2009 debut, the Nissan GT-R started life with 485 horsepower. It was then bumped up to 530 horsepower. The year after that, Nissan upgraded it once again to 545 horsepower, where it sits today. Nissan can’t keep its hands off the GT-R, constantly tweaking it. That’s good for consumers who have the better part of $100,000 to plunk down on one.
Nissan is still developing the car, too. Or, at least it’s developing a future-generation version of the GT-R. Like seemingly every other automaker out there, Nissan tests its favorite son at the Nurburgring. Unlike most of them, Nissan did so this year with 140 cars on the track at the 24 Hours of Nurburgring endurance race. It did so with a relatively showroom-fresh example, too, unlike most of the hardcore race-prepped vehicles on the track.
Performing under duress, the GT-R placed an admirable 99th. That’s after suffering two major mechanical failures of parts that are often beefed up for race car duty, parts Nissan kept stock to show what can be done with a GT-R straight off the dealership lot. Nissan says it did the Nurburgring race to help develop the next GT-R, help connect with customers, and improve teamwork between the GT-R’s engineering crew. Oh, yeah, and to give us nearly a half-hour of anime-style drama and narration of the tribulations and triumphs of the Nissan GT-R team.
Check out the videos below. Swoon if you feel you must. We won’t judge you.