Nissan invested $150 million into readying its Aguascalientes 1 facility, with a total of $2 billion earmarked towards Mexico by 2013. This includes a second facility at Aguascalientes and the addition of 3,000 more jobs. But Nissan figures that the Sentra will be so popular, it will need additional production—and Canton, Mississippi, will be stuffed to the gills building the new Sentra alongside the Altima, Armada, Titan, NV van, Xterra, and Frontier.
“The Sentra is produced with great quality and a warm heart here in Aguascalientes,” said Armando Avila, vice-president of manufacturing for Nissan Mexicana. “The all-new 2013 model promises to strengthen its position among the most popular vehicles in the country, but will also earn the admiration of customers in international markets.”
Indeed, the country has a longstanding tradition of building Sentras. Since 1992, more than 430,000 have been built in Mexico—including the Tsuru, the first-generation Sentra from 1992 that you can still buy. It is built in sunny Cuernavaca, where the Tsuru rolls off assembly lines and immediately into the fleets of taxi companies. It’s safe to say that the new Sentra is slightly more modern than that.