With only four days to go in 2012, Hyundai has announced that it has set an all-time sales record for the Sonata with 225,961 units sold. The record comes only a year after the Sonata set a benchmark in sales for Hyundai in 2011. Hyundai also saw the Elantra, Veloster, Genesis, and Equus set a sales record for each respective model in 2012, too. John Krafcik, president and CEO of Hyundai Motor America, attributes the Sonata’s record sales to the redesign it received back in 2010.
“We’d like to think Sonata helped spur on the latest generation of bolder mid-size sedans, and we’re happy to see that this new competition hasn’t dented Sonata retail sales, which are now running third behind only Camry and Accord in December,” said Krafcik in a statement released by the Korean automaker.
The Hyundai Sonata is the only sedan in its segment that offers a four-cylinder drivetrain and is available on the GLS, SE, Limited, and Hybrid trim levels. Through the first 11 months of 2012, Sonata owners opted for the GLS 52 percent of the time while 18 percent went with the SE trim. Another 22 percent left with the Limited while the remaining eight percent thought the Hybrid would best fit their lifestyle. If performance is most important, Sonata owners have the option of outfitting an SE or Limited with a 2.0T turbocharged four-cylinder engine that’s rated at 274 horsepower. This mill made up 13 percent of Sonata sales through November of this year.
Hyundai will also tell you that Sonata sales incorporated a lower fleet mix while reaching its new record. The mid-size segment saw sales increase by 20 percent in 2012, most of which are usually attributed to fleet sales, but Hyundai is projecting that only nine percent of all Sonata sales were destined solely for work purposes. For those who are keeping track of Sonata fleet sales, that’s down two percent from 2011. In 2012, only the Honda Accord had a lower fleet mix than the Sonata. Hyundai also believes that Sonata sales were spurred by low incentive spending, which at just $1,350 per unit, is more than 40 percent below the segment’s average.