Shortly after automakers showed off their latest products to the media in Los Angeles, Dodge is created a buzz for the North American International Auto Show, also known as the Detroit Auto Show. When it opens its doors to the media in the second week of January 2012, Dodge will be sh0wing off an all-new Fiat-engineered compact car.
While details are still very sparse, one thing is certain: It won’t be called the Hornet. It has been widely speculated the “Hornet” nameplate would be used after Dodge unveiled a concept with the same name back in 2006. However, this is no longer the case.
“Hornet will not be the name,” Reid Biglund, head of the Dodge brand said in an interview with the Detroit News. “I’ve never been more excited about a new car than I am about the new concept. It fills a significant hole in the product portfolio.”
The new compact will fill a void the Chrysler brand has when compared to the likes of the Hyundai Elantra, Honda Civic, and Chevrolet Cruze. With the addition of the new compact, Dodge can tap into the compact market, which accounts for 15 percent of all vehicle sales in the U.S. market and 25 percent in Canada. With the new compact, Dodge will have an entrant to every market segment in the world.
When Chrysler Corporation went through restructuring after filing for bankruptcy in 2009, a compact sedan for the Chrysler brand was originally part of the business plan. However, that has been scrapped in favor of a compact crossover for the future Chrysler lineup.
In the meantime, Dodge has stopped taking orders on the Nitro, and production is officially expected to come to an end in the next 30 days. The unnamed compact isn’t a replacement for the Nitro, but it will bring the number of Dodge vehicles back up to seven. Jeep is expected to continue carrying the load of SUV production for the Chrysler group.
What do you think Dodge should name its all-new compact car? Tell us what you think in the comment section below.
Source: Detroit News