Nissan believes that dogs love trucks and that its old 300ZX sports car was built for the human race. But Acura is simply relegating its 2014 MDX crossover to mankind in its latest advertising campaign. Sorry, Fido.
Its official tagline is “The Extremely New MDX — Made for Mankind.” First off, we were pretty sure that when Acura unveiled the 2014 MDX, it was almost all new. Well, except that it looks a lot like the old one. We’re not sure what’s so extreme about the newness of the new model.
Secondly, Acura says its new tagline is “designed to highlight the unique engineering and design philosophy at the heart of all Acura vehicles — the synergy between man and machine.”
Alrighty then. The 2014 Acura MDX went on sale just a few days ago, boasting a more usable interior, more technology, a refined driving dynamic, and a slightly cheaper price.
The best-selling seven-passenger crossover should do just fine on its own merits. But if you ask us, Mullen–the agency that crafted the 2014 Acura MDX’s slogan–could use a collective vacation day to think of something a little more creative.