The National Automobile Dealers Association, or NADA, is the largest group of automobile dealerships in the U.S. J.D. Power and Associates is closely watched by the automotive industry for its cornucopia of data on buying and selling patterns by the public at large. Alone, each is a formidable organization who have the ear of government, as well as private industry.
This week, NADA announced it has formed a strategic alliance with J.D. Power and Associates. The agreement between the two superpowers will give NADA better access to J.D. Power’s Power Information Network, or PIN. Right now, 9,500 dealer franchises currently access the network.
PIN provides new and used car sales data and transactions. Participating NADA members can use the network to help them sell cars more effectively and legally. States Finbarr O’Neill, president of J.D. Power and Associates, “PIN helps dealers understand key consumer and vehicle sales trends in their market. This, in turn, helps ensure that the right product mix gets to the marketplace to meet consumer demands.”