Mercedes-Benz’s entry-level car, the C-Class, costs upwards of $35,000. The average age of its buyers is over 50. That doesn’t cut it when you have kids who practically exit the womb pining for a BMW. So what can Mercedes-Benz do to up its chances with the hip, urban youth of America? Make a cheaper car, for one thing.
That’s what its upcoming 2014 CLA-Class is for.
For another, hire Kate Upton to star in your 2013 Super Bowl commercial. Seeing as we’re going to try to keep this PG, just Google her if you don’t know who she is. And then try to not spend too much time Googling her some more. It’s impossible.
But enough about her for now. Let’s talk about the car that’ll be featured, the 2014 Mercedes-Benz CLA-Class. Based on the Concept Style Coupe design that debuted earlier this year and expected to come with a line up turbocharged four-cylinder engines and front- or all-wheel drive, it’s believed that the base 2.0-liter version will come to the U.S. with 211 horsepower. The CLA45 AMG version will have standard all-wheel drive, a dual-clutch automated transmission, and upwards of 350 horsepower from its engine. It is expected that we’ll get our first look at the production-ready CLA-Class at January’s North American International Auto Show in Detroit. The AMG version will follow in Geneva the next month, with the CLA expected to reach showrooms in the first quarter of the year.
With the CLA, Mercedes-Benz wants to find an audience in its 30s and 40s, meaning that the car will likely come in at a more accessible price. It also explains why pop culture icons like Upton and R&B artist Usher are reported to be in the car’s first commercial at the Super Bowl, garnering an audience as high as 110 million people last year.
Mercedes also has its name attached to the New Orleans Superdome, where the Super Bowl will take place. There’s something of an expectation that Mercedes-Benz will deliver big for the game. With a new car expected to be among its best sellers when it arrives and an advertising campaign to support it at one of the world’s most-watched sporting events, we doubt Mercedes-Benz will deliver anything less than its best.