It’s been a tough go for Mazda lately, and the Japanese automaker has announced it will lay off 250 workers involved in its North American and European operations. Mazda North America has been able to stay afloat through the tepid economy, but the automaker has seen a dip in sales worldwide. According to a recent report in Automotive News, Mazda will cut 150 jobs here in the U.S., and 100 in Europe. Mazda alerted its employees back in March that layoffs could occur. Workers were given severance pay, based on years of service.
Mazda is best known as a driver’s automaker, making fun-to-drive vehicles. Mazda is almost synonymous with the rotary engine, and its popular sports car, the Mazda MX-5 Miata. Most recently, in line with current trends, the Japanese automaker has tried to shift to a global strategy of efficiency. Recent models such as the 2013 Mazda CX-5 have new Skyactiv technology, which feature engines that offer excellent fuel economy. The Skyactiv approach also features new transmissions, regenerative braking and start-stop technology. We got to drive the 2013 Mazda CX-5 and came away largely impressed. Engineers had described the new approach, stating that even minute details such as the bolts were redesigned to pare off excess weight. Mazda plans to make its lineup wholly Skyactiv as new models debut.
Source: Automotive News