Three years ago, the auto industry was reeling. Now, it’s dealing. Case in point: Maserati, a sport luxury exotic with a bad history in America, is expanding its model lineup with plans to sell 50,000 vehicles by the end of the decade.
It sold just 5675 models last year.
To meet that goal, Fiat-Chrysler CEO, Sergio Marchionne, is planning to rely heavily on the Chrysler Group for vehicle platforms, engines, and parts. In the works for 2012 and beyond are two new versions of the Quattroporte sedan, and a large SUV. Marchionne hopes to sell 30,000 to 35,000 of the new sedans, and about 10,000 to 15,000 of the large SUV.
What’s Hot: Baby Quattroporte in late ’12
What’s Not: New Quattroporte’s to share Chrysler goods, including Pentastar V-6 in “Baby Q”
- GranTurismo MC: America received the GranTurismo MC in April, so changes will for 2012 are few. Among them, though, are body and exterior tweaks from the European MC Stradale, as well as 10-hp bump to the already potent engine.
- GranTurismo Convertible: The GranTurismo Convertible will also receive the MC Stradale body, exterior, and engine tweaks.
- Baby Quattroporte: Maserati is introducing two new Quattroporte replacements for 2013, to be built in Italy and shipped around the world, including North America. The smaller sedan will be shorter than the current flagship model, based on the Dodge Avenger platform. It will retain the automaker’s front-engine rear-wheel drive formula, but power will come from a twin-turbocharged Chrysler Pentastar V-6. With advanced fuel injection and Fiat engine treatments, Maserati expects 400-hp and good fuel mileage. Prices should begin around $79,000 in the US.
- Large Quattroporte: Debuting around mid-2013, the other new Quattroporte will be larger than the current flagship model, and significantly larger than the baby model. Power will come from a revised Ferrari 4.7-liter V-8 making 475-hp, and with advanced injection, start-stop technology, and an eight-speed automatic transmission, Maserati hopes to reduce fuel consumption by as much as 25 percent compared to the current model. Look for all-wheel drive down the line.
- Large SUV: Look for the large SUV concept to be unveiled at the Frankfurt Motor Show in September. Maserati is calling it a sibling to the Jeep Grand Cherokee, which will be built at the same assembly plant in Detroit. Power will come from Maserati’s 4.7-liter V-8, good for about 450-hp, equipped with the same eight-speed automatic transmission.
Source: Automotive News