Suzuki News

In the classic 1993 comedy “Groundhog Day,” Bill Murray’s character is forced to live one day—the titular Groundhog Day—over and over again. After much soul searching, Murray's character eventually learns not to be a pompous jerk, gets the girl, and even falls in love with the town of Punxsutawney. But ...    Read more

Ignore all the froufrou about the Acura NSX, pictured above, and the sleek, unpronounceable Lexus concept that were hyped up at the last auto show. Some significant Japanese cars came out this month, and their sales figures reflect the shininess: the Toyota Camry, Honda CR-V, and Subaru Impreza ...    Read more

The Super Bowl of advertising is just around the corner, once again coinciding with the actual Super bowl. Good thing too, since it's a sure bet that not all of the millions of people watching The Big Game actually enjoy football. However, all of them do buy stuff on occasion, ...    Read more

The past few years has seen major shakeups in the automotive industry, and it shows in a recent survey on brand perception conducted by Consumer Reports. Once dominant players Toyota, Honda, Ford, and Chevrolet remain on top, but each automaker has seen its points gap decrease compared to last year. ...    Read more

In 2011, Automotive.com’s staff size increased 600 percent. We started our own revitalization, staking out where we were and where we are yet to go. To close out the year, we put together our picks for the high and low points that made up the automotive year that was 2011. From ...    Read more

Japanese automakers are very likely counting down the days of 2011. In a year of earthquakes, a tsunami, and even more recent flooding in Thailand, the end of December can't come soon enough. Manufacturing and parts have been limited, inventory has been affected, and if you haven't noticed— the economy ...    Read more

Japan's Big Three isn't fully recovered from damage and supply issues caused by the March earthquake and tsunami, but October was the first month where production and supply stabilized. Unfortunately, flooding in Thailand may adversely affect November and December. In the meantime, though, Toyota, Nissan, and Honda continued their steady ...    Read more

Four days. One hundred thousand visitors. Two thousand vendors. The Specialty Equipment Market Association converges upon the Las Vegas Convention Center once a year to show off the future aftermarket equipment bound to be bolted on to tomorrow’s cars. In more recent years, automakers have jumped on the bandwagon to ...    Read more

In a very recent move American Suzuki has decided to skip both the Los Angeles and Detroit auto shows. Two factors played a big role in the decision to be absent from two of the four major North American auto shows.  Suzuki had been on track to participate at the ...    Read more

If these cars were in gym class, they’d be picked last for kickball. Nobody knows why people aren’t buying the following cars on this list. Maybe it’s a lack of marketing? Maybe consumers aren’t willing to look past familiar nameplates? Maybe the cars come equipped with influenza? Regardless, here are ...    Read more

As any hard-drinking country singer knows, after the divorce, there’s the paperwork and the court date. For Suzuki, its split with Volkswagen has led the two companies to court, as Suzuki serves VW with a legal notice, demanding that the German carmaker give back its shares—yet, VW won’t play ball. A ...    Read more

Sales were up for most Japanese automakers in September, but Toyota and Honda were still down, despite growing signs of hope. Still recovering from the March earthquake and Tsunami, Toyota returned to full capacity late in the month, and Honda, too, is finally up to full production. Nissan continued its recent ...    Read more

The playground taunting between Suzuki and Volkswagen continues unabated, and there’s no schoolteacher to put them in their respective time-outs. After Volkswagen called Suzuki a bad name for allegedly violating its contract, Suzuki is crying that Volkswagen better take it back…or else! Or else what? Neither company has figured that out ...    Read more

In a messy divorce more akin to celebrity travails than the day-to-day business of multinational corporations, Suzuki has dissolved its relationship with Volkswagen. Suzuki initiated the divorce proceedings, straight from 81-year old chairman Osamu Suzuki’s mouth. Taking the diplomatic route, he suggested that the two companies should “say goodbye with a ...    Read more

Besides the holidays, savvy car buyers know deep discounts can also be had towards year's end as dealers cut prices on last year's cars to make room for the newest models. Kiplinger posted the top ten 2011 models with the biggest discounts, based on Truecar.com data. Many of them, like the ...    Read more

It was another tough month for Japanese giants, Toyota and Honda. North American sales were again below year-over-year and year-to-date sales figures, with each automaker continuing to cite supply shortages as a result of the March earthquake and tsunami. Though the news was again expected, demand remains high, and production capacity for ...    Read more

It was another forgettable month for automakers from the Land of the Rising Sun. July sales for most manufacturers were well below year-over-year and year-to-date figures, affected mostly by supply shortages as a result of the March earthquake and tsunami. Though some manufacturers reported strong consumer demand, July ...    Read more

Scientists have created a winged pig, government officials in Hell have begun ordering snow plows and road salt, and the full-size 2011 Hyundai Equus luxury sedan toppled the BMW 7 Series and Audi A8 in J.D. Power and Associates’ Large Premium Car segment of the 2011 APEAL survey rankings. Gathered through ...    Read more

Suzuki is injecting some humor into the idea of automakers taking vehicles on the road for consumer test drives with the Kizashi Kicks Road Tour Show , which began on July 1. Car shoppers not only have a chance to test-drive the 2011 Kizashi midsize sedan against competitors, but try ...    Read more

If you thought the 2012 Nissan GT-R was just about the most insane thing on four wheels you could get, the Switzer tuning shop has something to say about that. Amping-up Godzilla, the Switzer R850 cranks up the power from what was a 485 horsepower pre-refresh GT-R and gives it ...    Read more

The IIHS Top Safety Pick award is a coveted title by many automakers. To qualify for Top Safety Pick status, a vehicle must achieve a “good” rating on the front, side, rear, and rollover crash tests. The latest round of inexpensive small cars to be named a ...    Read more

American Suzuki Motors, in celebration of St. Patrick’s Day, details its fuel-efficient SX4 compact hatchback. ...    Read more

Suzuki is teasing the autosphere with its Swift S-Concept. Unfortunately, Suzuki isn’t saying (or showing) much of the Swift S-Concept beforehand, which is scheduled to debut at next month's Geneva Motor Show. So far, the automaker has released the above single digital image of the car’s front fascia.Sources suggest a ...    Read more

Earlier today, we posted that Suzuki was not debuting a new vehicle. Well, we just found out we were wrong...sorta. In Suzuki's “Kizashi Kicks” campaign, the automaker has the all-new Kizashi sport sedan take on one automotive competitor and a third, well, “humorous stand in”. In the ...    Read more

Suzuki revealed details earlier this month of today's press conference. Though the automaker did not unveil any new vehicles at the show, it shared what has been a spectacular year for the feisty automaker, receiving accolades on its all-new Kizashi sedan and sales growth even through recession. States Koichi ...    Read more