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Suzuki News

Once a motorcycle, now a car since 1985, Suzuki is still growing due to its emphasis on practical, fuel-efficient compact cars and SUVs. Written by top-notch automotive writers, the blog is quick to report news, reviews, and other relevant information. You are invited to submit your comments and share the posts with your friends and social network buddies.

  1. Japan Sales: We Love Our Subarus, And Our Aging Sedans



    It was a great month for Honda, Subaru, Toyota and Mazda, which all posted either double-digit growth or the best month ever in the company’s history. Which is kind of like the difference between finding a quarter in your pants pocket on laundry day and winning the Stanley Cup. The ...    Read more

  2. Week In Review: Coachella, Court Cases, and Chevy Videos



    What do the Coachella music festival, a Honda lawsuit, and a couple of Chevy-themed videos have in common? Nothing, really, except that they were all covered at Automotive.com this week, and all recapped here in our Week in Review. It was a big week for news, really, with all kinds ...    Read more

  3. No Surprise: Suzuki Shrinking In America, Killing Its Dealers



    Pop quiz: When was the last time you saw a new Suzuki car? We mean a new one, not a ratty Esteem on the side of the freeway, and certainly not of the two-wheeled variety. The painfully underrated Kisazhi is a unicorn on these roads. The SX4 dates to ...    Read more

  4. Japan Sales Report: March Winners and Losers



    We're well into 2012, but if March sales are any indication, the beat plays on for Japanese automakers. March proved to be a mixed bag for Japanese stalwarts, with luxury brands such as Lexus, Acura, and Infiniti experiencing a long winter. On the flip side, economical, value-driven cars are something ...    Read more

  5. Garmin To Build All Of Suzuki’s Navigation Systems



    Suzuki has never had its own GPS navigation. In the past, Suzuki's systems have been detachable Garmin units—which pop up through a bin in the top of the center console, as in the SX4 shown above. The advantage of this is that it's cheap, and you can use the detachable ...    Read more

  6. Forever Young: On Groundhog Day, Some Cars Never Change



    In the classic 1993 comedy “Groundhog Day,” Bill Murray’s character is forced to live one day—the titular Groundhog Day—over and over again. After much soul searching, Murray's character eventually learns not to be a pompous jerk, gets the girl, and even falls in love with the town of Punxsutawney. But ...    Read more

  7. Japanese Sales: Some (Important) Winners, Some (Less Important) Losers, and Some REAL BIG Losers



    Ignore all the froufrou about the Acura NSX, pictured above, and the sleek, unpronounceable Lexus concept that were hyped up at the last auto show. Some significant Japanese cars came out this month, and their sales figures reflect the shininess: the Toyota Camry, Honda CR-V, and Subaru Impreza ...    Read more

  8. Updated: 2012 Super Bowl Car Ad Central



    The Super Bowl of advertising is just around the corner, once again coinciding with the actual Super bowl. Good thing too, since it's a sure bet that not all of the millions of people watching The Big Game actually enjoy football. However, all of them do buy stuff on occasion, ...    Read more

  9. Auto Makers Have Fewer Differences According to Consumers, Survey



    The past few years has seen major shakeups in the automotive industry, and it shows in a recent survey on brand perception conducted by Consumer Reports. Once dominant players Toyota, Honda, Ford, and Chevrolet remain on top, but each automaker has seen its points gap decrease compared to last year. ...    Read more

  10. Best and Worst of the Automotive Year That Was 2011



    In 2011, Automotive.com’s staff size increased 600 percent. We started our own revitalization, staking out where we were and where we are yet to go. To close out the year, we put together our picks for the high and low points that made up the automotive year that was 2011. From ...    Read more

  11. Japan Sales Report: November Winners and Losers



    Japanese automakers are very likely counting down the days of 2011. In a year of earthquakes, a tsunami, and even more recent flooding in Thailand, the end of December can't come soon enough. Manufacturing and parts have been limited, inventory has been affected, and if you haven't noticed— the economy ...    Read more

  12. Japan Sales Report: October Winners and Losers



    Japan's Big Three isn't fully recovered from damage and supply issues caused by the March earthquake and tsunami, but October was the first month where production and supply stabilized. Unfortunately, flooding in Thailand may adversely affect November and December. In the meantime, though, Toyota, Nissan, and Honda continued their steady ...    Read more

  13. SEMA Roundup: Our Take on the Week’s Custom Cars



    Four days. One hundred thousand visitors. Two thousand vendors. The Specialty Equipment Market Association converges upon the Las Vegas Convention Center once a year to show off the future aftermarket equipment bound to be bolted on to tomorrow’s cars. In more recent years, automakers have jumped on the bandwagon to ...    Read more

  14. Suzuki Pulls Out of LA, Detroit Auto Shows



    In a very recent move American Suzuki has decided to skip both the Los Angeles and Detroit auto shows. Two factors played a big role in the decision to be absent from two of the four major North American auto shows.  Suzuki had been on track to participate at the ...    Read more

  15. Five Good Cars That Nobody’s Buying



    If these cars were in gym class, they’d be picked last for kickball. Nobody knows why people aren’t buying the following cars on this list. Maybe it’s a lack of marketing? Maybe consumers aren’t willing to look past familiar nameplates? Maybe the cars come equipped with influenza? Regardless, here are ...    Read more

  16. Suzuki Takes Volkswagen to Court, VW Refuses to Return Shares



    As any hard-drinking country singer knows, after the divorce, there’s the paperwork and the court date. For Suzuki, its split with Volkswagen has led the two companies to court, as Suzuki serves VW with a legal notice, demanding that the German carmaker give back its shares—yet, VW won’t play ball. A ...    Read more

  17. Late Summer Surge for Japanese Auto Makers, Autumn Looking Good for Sales Forecasts



    Sales were up for most Japanese automakers in September, but Toyota and Honda were still down, despite growing signs of hope. Still recovering from the March earthquake and Tsunami, Toyota returned to full capacity late in the month, and Honda, too, is finally up to full production. Nissan continued its recent ...    Read more

  18. Volkswagen Bullies Suzuki For Breaking Alliance, Suzuki Whines “Take It Back!”



    The playground taunting between Suzuki and Volkswagen continues unabated, and there’s no schoolteacher to put them in their respective time-outs. After Volkswagen called Suzuki a bad name for allegedly violating its contract, Suzuki is crying that Volkswagen better take it back…or else! Or else what? Neither company has figured that out ...    Read more

  19. Suzuki Divorces Volkswagen Amidst A Messy Threesome With Fiat



    In a messy divorce more akin to celebrity travails than the day-to-day business of multinational corporations, Suzuki has dissolved its relationship with Volkswagen. Suzuki initiated the divorce proceedings, straight from 81-year old chairman Osamu Suzuki’s mouth. Taking the diplomatic route, he suggested that the two companies should “say goodbye with a ...    Read more

  20. Top Ten Deeply Discounted 2011 Cars, Crossovers, SUVs



    Besides the holidays, savvy car buyers know deep discounts can also be had towards year's end as dealers cut prices on last year's cars to make room for the newest models. Kiplinger posted the top ten 2011 models with the biggest discounts, based on Truecar.com data. Many of them, like the ...    Read more

  21. Nissan, Mazda Sales Up for August, Toyota, Honda Down, but Not Out



    It was another tough month for Japanese giants, Toyota and Honda. North American sales were again below year-over-year and year-to-date sales figures, with each automaker continuing to cite supply shortages as a result of the March earthquake and tsunami. Though the news was again expected, demand remains high, and production capacity for ...    Read more

  22. After June Gloom, Fog Fails to Lift For Rising Sun Brands



    It was another forgettable month for automakers from the Land of the Rising Sun. July sales for most manufacturers were well below year-over-year and year-to-date figures, affected mostly by supply shortages as a result of the March earthquake and tsunami. Though some manufacturers reported strong consumer demand, July ...    Read more

  23. 2011 Hyundai Equus Beats BMW 7 Series and Audi A8 in 2011 J.D. Power APEAL Segment Survey



    Scientists have created a winged pig, government officials in Hell have begun ordering snow plows and road salt, and the full-size 2011 Hyundai Equus luxury sedan toppled the BMW 7 Series and Audi A8 in J.D. Power and Associates’ Large Premium Car segment of the 2011 APEAL survey rankings. Gathered through ...    Read more

  24. Caught on Video: Suzuki Kizashi Kicks Road Tour Show Takes on Audi A4, Motorized Sofa



    Suzuki is injecting some humor into the idea of automakers taking vehicles on the road for consumer test drives with the Kizashi Kicks Road Tour Show , which began on July 1. Car shoppers not only have a chance to test-drive the 2011 Kizashi midsize sedan against competitors, but try ...    Read more

  25. Video: 850-hp Nissan GT-R Tangles with Suzuki Hayabusa in Drag Race



    If you thought the 2012 Nissan GT-R was just about the most insane thing on four wheels you could get, the Switzer tuning shop has something to say about that. Amping-up Godzilla, the Switzer R850 cranks up the power from what was a 485 horsepower pre-refresh GT-R and gives it ...    Read more

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