Mercury News

Ford this morning announced two separate recalls amounting to more than 400,000 potentially affected vehicles. Under campaign ID number 12V006000, Ford will recall 205,896 Freestar and Mercury Monterey minivans for a faulty torque converter in automatic transmissions. Under campaign ID number 12V005000, Ford will recall 244,530 Escape SUV's for a ...    Read more

A National Highway Traffic Safety Administration (NHTSA) investigation of 317,315 Ford Motor Co. midsize sedans has been upgraded to an engineering analysis. The alleged defect is 2010 Ford Fusions and Mercury Milans may have fractured wheel studs. If true, it could result in one of a driver's worst nightmares: A ...    Read more

Ford is recalling 2945 of its 2007 Ford Five Hundred and Mercury Montego full-size sedans. The problem is that the fuel tanks may not have consistent welds between the fuel tank and fuel filler neck spud. Some fuel tank spud welds may not provide enough strength in the event of a ...    Read more

While details are currently slim, sources tell us that the shut down of Ford's Mercury brand is all but official, with an announcement to come later today. Read more at Motor Trend UPDATE: Ford has officially announced it will be discontinuing the Mercury brand by year's end as ...    Read more

As far as car manufacturers are concerned, small is the new big. Just about every automaker intends to have a small car or two in its lineup. Ford's premium brand Mercury will be no different. The new Mercury small car will feature the same platform as the Ford Focus. ...    Read more

When it comes to car advertising in this depressed economy is it time to bring back “Cal Worthington and his dog Spot?” Cal Worthington was born in 1920 in Shindler, Oklahoma and grew to fame in western states for his low cost, down home advertisements for his car dealerships. Centered ...    Read more

Good-bye, Grand Marquis (Grandpa will be sorry to see you go). Sayonara, Sable. May the force be with you, Mountaineer. These car lines are set to disappear from Mercury dealers in the next few years as Ford repositions Mercury as a seller of entry-level premium smaller vehicles. Although it’s hard ...    Read more

The rumor mill has been busy in the last few months as words and whispers of this brand being placed on the market.Well here’s one rumor that can be officially put to rest: Mercury is not getting a headstone yet. Ford Motor Co. intends on rebranding Mercury as an entry-level ...    Read more

Evidence mounts that struggling Ford Motor Co. does intend to kill its Mercury brand. Pundits say, just look at its product cycle. First, Ford is expected to introduce a new Ford Fusion for 2012. Its Mercury twin, Milan, though, will be produced for the 2011 model year and then dropped. ...    Read more

Public pronouncements are one thing, but backing up one’s words with actions is where the pedal meets the metal, metaphorically speaking. In the case of Ford’s Waterfall Grille Division — yes, that would be Mercury — you have Ford’s President of the Americas Mark Fields saying all the right things ...    Read more

Another American brand is about to bite the dust. The latest American automobile trend is to either sell their souls or put their heads under an axe. Ford's Mercury brand is expected to join the graveyard by 2012.Ford hasn’t actually declared Mercury to be dead quite yet, but there seems ...    Read more

As rumors swirl around Mercury concerning possibilities that Ford may be selling it, the automaker once again asserted that the brand is “...an important part of the stable of brands.”The rumors, apparently, are sparked by the fact that Mercury sales dropped close to 7 percent in 2007. Ford also announced ...    Read more

Rumors persist that Ford’s Mercury division is being prepared for the chopping block. The dealers see some signs of this and are showing worry. According to the Detroit News , Mercury dealerships are so concerned that they are anxiously contacting Ford and asking “What’s up?” They have reason to ...    Read more

Even though Ford says that it won’t, rumors continue to persist that it will ultimately retire the Mercury brand in order to focus more on the Ford and Lincoln marquees. The latest rumors were stimulated by comments by Aaron Bragman, an auto industry analyst with Global Insight. He ...    Read more

Ford should rid itself of both Mercury and Volvo, at least in the opinion of Jerry York, a representative of ...    Read more

Well, here we go again. Pundits, in this case, specifically Jerry York, a prominent representative of Kirk Kerkorian’s Tracinda Corp., is advising Ford to sell Volvo and sell or kill Mercury. York believes that Ford is planning to sell Volvo within the next 18 months. He also noted that a ...    Read more

With sales figures for Mercury-branded vehicles dropping sixty percent during hte last decade to just 168,000 last year, Ford and CEO ALan Mulally continue to pump funding and resources into the foundering marque. While Ford has rid itself of its luxury Ason Martin, Jaguar, and Land Rover divisions, getting rid ...    Read more

In so many ways, it's a dying brand. From its glory days in the 60's with the Cougar and Cyclone Spoiler II, Ford's Mercury brand has been reduce to nothing more than badge-engineered Fords with more chrome.Many have questioned Ford's continued support of the brand, but Jim Farley, Ford's new ...    Read more

A report from the Advocates for Highway and Auto Safety (via the Mercury News ) placed California fourth best in the nation for having the most effective traffic laws. Fifteen laws helped California get the ranking. They include motorcyclists to wear a helmet; allowing police to pull over ...    Read more

U.S. dealers sold 168,422 Mercurys in 2007. That’s down 6.9 percent from 2006. Meanwhile Lincoln sales were up 9.1 percent. Thus, Mercury dealers are concerned. Some have said that Ford has left them unsure about the marquee’s future.But execs at Ford Motor Co. say that they will continue to invest ...    Read more

There’s no doubt that Ford is looking for ways to save costs on its operations. And one on again off again and on again idea is to drop its Mercury division. Just plain dump it. No more Mercurys. Enough said. But every time the pundits bring the possibility up,the automakerseems ...    Read more

While many pundits who cover the auto industry have been calling for or expecting the demise of Ford’s Mercury division, it is apparent now that Ford has other ideas. At the South Florida International Auto Show, the company has unveiled a new model series called the VOGA. Statistics show that ...    Read more

Ford Motor Company is promoting its luxuriously equipped, fuel-sipping Mercury Mariner Hybrid as an eco-friendly alternative to stretch limos at a time when the Ford is the first automaker to introduce a hybrid livery package, which demonstrates the company’s commitment and innovation to the limo/livery industry, said Doug Walczak, Ford ...    Read more

One of the leading advocates who called for Ford to throw Mercury under the bus was Washington Post reporter Warren Brown. He would argue that Mercury was a terrible weight on Ford and needed to be cast off.Well, in his latest work, Brown admitted that he was wrong. ...    Read more

Is it a friend? Or is it helping to bring on "Big Brother?" GPS technology, widely known for use in navigation systems, is now being used in cellular phones. What does this mean? It means that someone can know where you are on this globe of ours whether you like ...    Read more