Remember the quiet kid in school who stayed mum to a creepy fault all while rumors about him swirled around at a feverish pace? Then one day, the quiet kid has to stand up to a bully and before you can comprehend what is going on, the bully is in a crumpled pile on the ground. One of two things usually happens after an event like this: the quiet kid returns to a life of solitude but earns respect from his peers or the bully regroups and comes back for more. For British automaker Lotus, its latest press release is an attempt to scare away all of the bullies (also known as the automotive media and all opposing F1 teams), and we’re not sure if it worked yet.
Lotus’ statement titled “Never let the facts get in the way of a good story” prefaces a press release filled with 916 sharp words including all of the snark, brusqueness, and thinly veiled insults one could ever ask for. The majority of the press release is aimed to discredit rumors circulating around the internet in which Lotus is portrayed as nearing bankruptcy, without a CEO, and generally in disarray. Unfortunately, this isn’t Lotus’ first rodeo when it comes to battling the automotive media, and that very well could’ve played a deciding factor is the publishing of this unconventional press release.
With all sorts of concerns surrounding Lotus, rumors of the British automaker being forced into administration have begun forming in the blogosphere. Lotus hasn’t taken too kindly to this and as a result issued the awkward press release that has captured much of the automotive world’s attention today. Making matters worse, Chinese automaker Zhejian Youngman Lotus Automobile has thrown its name into the ring as a potential landing spot for the British automaker if, in fact, it is in trouble. Still, Lotus has made it known today that it’s business as usual and is adamant that senior management groups from the British automaker and new majority-owner DRB-Hicom are working to bring everything back up to speed. Lotus has already seen its ownership group change hands with the majority share of the company acquired by DRB-Hicom. The deal, which required a 60-day transition period to be finalized as ordered by Malaysian law, went into effect last month. The 60-day period required Lotus to halt all business and pecuniary accounts. Still it remains, Lotus and its executives are saddled with a $320 million tab in unaccounted debt.
Dany Bahar, who is claimed by Lotus to still be the automaker’s CEO, helped Ferrari turn a profit at a torrid pace in another life. Bahar isn’t naïve when it comes to making money for a company he is overseeing, and Lotus is quick to point that out. The press release also touches upon Dato’ Sri Syed’s involvement in Proton, the Malaysian automaker and one of the current parent companies of the British automaker, as well as Lotus’ involvement in F1 racing. To see if Lotus is making a good point, of if it doth protest too much, check out the entire press release in all of its awkward glory.