Why does it seem like such a natural fit to have an Olympic athlete long-jumping over a trio of special edition Mini Coopers? Maybe it’s because Mini is synonymous with outlandish publicity stunts with its chip-chip-cheerio jolly-good sense of humor. And maybe it’s because the quirky British brand is one of the primary sponsors for Britain’s Olympic team.
Launching right in time for the 2012 London Olympics, Mini has outfitted its three-door Cooper, Cooper S, Cooper D diesel, and Cooper SD hatchbacks with an available special edition 2012 London edition package that outfits cars in Chili Red, White Silver, or Lightning blue. A Union Jack racing stripe runs down the hood, and the logo for the 2012 London games adorns the roof of the vehicle.
On the inside, each car is outfitted with black lounge leather with Union Jack-themed pinstriping. London’s skyline is etched on the special edition’s piano-black dashboard. The 2012 London Games logo is also stitched into the back of each front seat.
To mark its introduction before next year’s Olympic games, England’s longjump champion and Olympic contender J.J. Jegede leaped over three Mini Coopers outfitted in the special-edition garb. Measuring approximately 20 feet across without any safety netting, Jegede successfully bounded across the cars without incident at Potter’s Field in London within eyesight of London Bridge, and made it look easy in the process.
“When you watch athletics on TV it’s hard to really understand just how far professional athletes can jump,” Jegede said. “I’ve always wanted to demonstrate my ability in a fun way, so I jumped at the chance to perform an Evel Knievel-style display.”
While it would be nice to get the 2012 London special edition Mini Cooper here in the U.S., all of them — limited to a production run of 2012 cars — are currently set to remain in across the pond. Bollocks.