Unless you’ve been living under a rock for the past couple of months, you’ve heard that Toyota’s suffering a major PR hit as the media continues to cover its various recalls and car crash issues.
Well, the issues may be affecting its Lexus luxury brand.
Lexus has its own reputation of providing good quality cars. In 2009, it was tied with or slightly ahead of BMW in luxury scores. Now add Toyota’s problems with recalls and it seems to have showered down on Lexus. The company’s sales has been increasing an average of 5 percent this year while competitors Mercedes has gone up 24 percent and BMW is up 12 percent.
To offset the loss, Lexus plans to differentiate itself from Toyota. Details are still scarce, though.
Our take? Seems like a little guilt by association.