Ever since Blake Griffin dunked over a Kia Optima, he’s been tied to the brand’s marketing. Earlier this week, Kia unveiled two new ads starring the Los Angeles Clippers power forward, and the 2013 Kia Optima. Both ads start out the same way, with Griffin driving along and using a voice command to play a certain song, which then whooshes his back in time to give advise to his past self.
For the first video, Griffin travels back to 2002, where we see his younger self leaning against a pole, presumably from overheating. Griffin presents his current self to his younger self, asking if he forgot his sunscreen. As they talk, the past Griffin holds his hands out to catch the sunscreen that the future Griffin squeezes out while he talks. As the younger Griffin’s hands overfill with sunscreen, he asks, “What’s my future like?” The commercial leaves us with the answer, “Bright.”
The next video has us traveling to 2006, where a slightly less young Griffin is bench pressing. His past self immediately notices the white gloves the future Griffin is wearing and asks if they’re bench pressing gloves. He claims they’re his driving gloves for his new Optima’s paddle shifters. Again, the past self looks to his future self as if he’s a little out there.
Automotive.com’s take: While the ads are fun, it’s the interaction between the two Griffins that’s more entertaining than the car itself. In fact, we don’t get to see much of the car, or its features. All that’s seen are the voice commands and how Griffin has to contort himself to fit into the driver’s seat to accommodate his 6-foot 10-inch frame. The car itself isn’t memorable as Griffin steals the spotlight.
Source: Kia via YouTube