Those two words during a dinnertime conversation are all you need to know when it comes to the Kia Quoris full-size luxury sedan going on sale in the U.S.
Speaking with an official from Kia Motors at last week’s launch for the 2014 Kia Cadenza full-size sedan, we were told Kia’s rear-wheel-drive luxury sports sedan–expected to cost somewhere between $50,000 and $70,000–would be heading here sooner rather than later. The key is spacing.
This year, Kia is introducing seven refreshed or all-new vehicles. And that doesn’t even include the slightly updated 2014 Kia Sedona minivan, which is now eight years old and more than ready for a full redesign. Executive Vice President of Marketing and Communications Michael Sprague said that the minivan segment is still important to the automaker, and some sales declines this year can be directly attributed to not having a minivan in the lineup.
The 2014 Kia Sedona is a rehash of the 2012 model, albeit with a few more features and some new safety and emissions equipment. A few years back, Kia introduced the KV7 minivan concept, and we were told that the next-generation Sedona would be inspired by it. Alas, that model has hit some snags in production. A spokesperson for the company could not comment on the next-generation Sedona, but we were told to “Wait ’til the end of the year” for an announcement about it.
Kia has been rapidly expanding its lineup in an effort to grow sales, but has now put modest projections on growth in order to become more profitable and refine its lineup, as it is battling worldwide capacity constraints. When posited with the idea of Kia selling vehicles ranging from $15,000 to as much as $70,000, Sprague said, “How is that any different than Mercedes-Benz selling cars from $30,000 to $150,000?”