July for the auto industry was like the summer blockbuster Hollywood hasn’t yet been able to muster. Records fell. And they fell some more. Car companies saw redemption, with the Honda Civic breaking a 13-year-old compact car record, overtaking the perennially best-selling Accord in the Honda lineup for sales supremacy. Audi saw numbers grow, so did Mini, GM, Mazda, and plenty more.
Despite lukewarm media reactions, the Chevrolet Silverado saw its sales numbers skyrocket, and Mitsubishi, Jaguar, and Land Rover all saw their fractions grow more substantive. July was a very good month for most everyone.
Except Infiniti and Lincoln. Infiniti has pulled back supplies on its 2013 vehicles as its entire lineup undergoes a name change. Its best-selling Infiniti G is being replaced by the Infiniti Q50, which is going on sale this month. Initial demand has been strong, pent up. But without the product, it’s suffered the greatest declines. August, September, and October should be better brand indicators.
Lincoln, however, is in serious trouble. The luxury brand has struggled to find an identity with many products simply being luxed-up Fords. Then, Ford’s supplies from the Mexican factory where the MKZ is made were limited as quality issues scaled back production. Now, however, Lincoln is fully online. The MKZ was going gangbusters on the segment, but demand has waned. The brand is down, and until the MKC enters to compete against the likes of the Audi Q5 and Mercedes-Benz GLK, we have a feeling Lincoln is going to be reeling.
|Automaker||July 2013||July 2012||Change||Adjusted DSR||Best-Selling Model|
|Land Rover||4,050||3,320||730||22.0%||Range Rover Evoque|