Jaguar-Land Rover has dabbled with aluminum construction for more than a decade now, but it’s about to expand the use of the lightweight material to an entry-level compact sedan and a Jaguar crossover, according a report.
The brands have seen a massive expansion since being taken over by the Indian firm Tata in 2009. But most of the focus has gone towards building up Land Rover with a new aluminum full-size Range Rover, smaller Range Rover Sport, and the not-quite-aluminum-but-can’t-make-’em-fast-enough Range Rover Evoque. Land Rover is on fire–not literally, of course.
Jaguar, on the other hand, has grown, but its products are still a bit dated. It hasn’t had a compact, entry-level sedan to compete with the Mercedes-Benz C-Class and BMW 3 Series since the Jaguar X-Type left the market in the mid-2000s. It sold well in spite of its Ford Mondeo nee Ford Contour roots, much to the chagrin of auto critics.
Now, Tata says it is planning to dump about $4.23 billion into the brand per year over the course of four years to resurrect its lineup, according to a Reuters report. From that, Jaguar looks to expand on its aluminum-made vehicles, introducing a new compact sedan and a crossover by 2015.
“It’s a logical idea to use the momentum from Land Rover and expand the Jaguar range, says IHS Automotive research director Chrisoph Stuermer into Reuters. “Jaguar is less than half the size of Land Rover, so they need to so something, plus investors will like a move downscale.”
Already, Jag-Land Rover is riding high on the aforementioned off-roaders, and initial momentum for the 2014 Jaguar F-Type has been incredibly strong for the British automaker.
Through the first half of 2013, Jaguar-Land Rover has sold 210,190 vehicles worldwide, with just around 20 percent of those sales coming from Jaguar. Meanwhile, Mercedes-Benz, the world’s largest luxury automaker, has sold right around 700,000 vehicles.
The last big car brand still manufactured primarily in the land of Will, Kate, and their new kid (Rolls-Royce and Bentley engines are mostly made in Germany, as are most of their components…sorry), Jaguar-Land Rover has a proud tradition to uphold. With the help of its Indian ownership, the automaker will be able to hold its head high for queen and country.