Call it a really sophisticated way to get into the heads of those Apple iPhone and iPod fanatics.
According to Auto News, Jaguar is specifically users of the Apple iPhone and iPod Touch with a new "broadband multimedia magazine".
What? Basically, iPhone and iPod Touch users can log on to www.jxfphone.com and get photos and “dynamic” video of the all-new Jaguar XF. The videos and photos are specifically cropped to fit perfectly into the screens of the iPod and iPhone. Then users can just tap the screen and flip through the photos and videos.
Content will be updated regularly as the release of the Jaguar XF approaches. The luxury vehicle is expected to be released in March 2008 at a suggested retail price of $49,975.