In what could either be a stroke of genius or the most dumbfounding move of the last decade, Infiniti will continue selling its popular G37 sedan alongside the new Q50, its supposed replacement. The 2014 Infiniti G37 will start at $33,455, including $905 for destination and handling, which puts it $5,100 less than the 2013 model.
In doing that, Infiniti now has an entry-level model that will be able to compete with the Cadillac ATS 2.5, Mercedes-Benz CLA-Class, and BMW 320i, nevermind the fact that those cars all have between 180 and 211 horsepower from small four-cylinder engines. The Infiniti G37 has a 328-horsepower, 3.7-liter V-6 as standard equipment.
Infiniti has simplified the G37′s lineup, with the base G37 Journey and the all-wheel-drive G37x ($35,155) being the only two models available. Only the Premium package and navigation system will be available as options. Infiniti says the G37 will continue on through mid-2015. Then, an expected base model that will share its chassis with the Mercedes-Benz CLA is expected to arrive, if not the turbocharged four-cylinder engine and diesel that Infiniti is licensing from Mercedes-Benz for the Q50.
“The introduction of the Q50 with its distinctive design, engaging performance, world’s first technologies and unmatched levels of connectivity and personalization, enables us to pursue a two-pronged strategy, said Infiniti Americas Vice President Ben Poore in a statement. “It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50. The two vehicles aim at different market segments and allow us to serve different customer needs.”
In an effort to broaden its international appeal and simplify its hierarchy, Infiniti announced late last year that it would be replacing all of its models’ names with Q (for cars) or QX (for crossovers and SUVs) followed by a number. It was thought that Infiniti would be abandoning the G37 as the Q50 came into being, but that has turned out to not be the case. Confusingly, though, the G37 coupe and convertible are continuing on as the Q50 coupe and convertible while the sedan stays a true G.
We hope it works. We’ll be driving the 2014 Infiniti Q50 later this week to see if it’s worth the now-premium $37,605 that the automaker is asking.