The 2013 Frankfurt Motor Show is still over a month away, but the announcements of vehicle debuts have already begun. First up, we have the Infiniti Q30 concept, which will bow on September 10 in Frankfurt and represents the Japanese automaker’s future in the luxury compact vehicle segment. Information is sparse, but so far, Infiniti is promising that the Q30 will include a “head-turning design, innovative materials, precise fit and finish, and passionate craftsmanship.” Again, no word yet as to what these “innovative materials” assembled with “passionate craftsmanship” will be, but we’re hoping it will follow suit with the all-new Q50.
Infiniti is also promising that the Q30 concept is a precursor to the automaker’s portfolio expansion and global growth as a whole. Back in June, Infiniti boss Johan de Nysschen came out and said that the company would be scaling back its lofty goal of moving 500,000 units by 2017. It may be a smart move, too, as Infiniti only managed to move 170,000 units in 2012. Nevertheless, Infiniti has been aggressive in its attempt to expand its global presence, introducing an electric vehicle but later deciding to shelve it for the time being. Now, we have the Q30 concept, set to bow in Frankfurt this September, and Infiniti says it will incorporate the same aggressive styling seen on the Q50.
“Q30 Concept is slender, sleek, and seductive,” said Alfonso Albaisa, Infiniti Executive Design Director, in a statement. “When you see speedy big cats, like cheetahs, they have a slenderness and a lightweight stride. It’s almost like they’re floating. That’s the muscularity we were aiming for with Q30 Concept.”
Whenever the feline-inspired Q30 does come to market, it will mark the first product that Sebastian Vettel, Infiniti’s factory F1 racing driver and the brand’s director of performance, was involved in. Vettel played an active role in helping to fine-tuning the upcoming Q30′s driving dynamics. This is the first of many expected examples of Infiniti’s racing arm having a say in what the brand puts on the road, too.
Earlier this week, it was announced that the larger Infiniti G37 would live on past the time it was initially expected to be discontinued. However, it will fill in as a stopgap through mid-2015 when it is expected that the Infiniti Q30 will take the reigns at the bottom of the luxury brand’s lineup.