FOUNTAIN VALLEY, Calif., 07/19/2007 Hyundai Motor America announced today the start of "The Big Duh Sales Event" with a national and spot broadcast, newspapers and interactive advertising campaign.
"It’s the biggest no-brainer you can have when purchasing a new car this summer," remarked Chris Perry, Hyundai’s senior national manager, marketing communications. "This campaign is friendly, approachable and pokes fun at traditional car sales event advertising."
The Hyundai brand value of "Smart/Good Thinking" was the basis for this summer sales campaign. The car shopper is making a smart decision in purchasing a Hyundai because of the value, safety and quality that is inherent in all Hyundai vehicles. Adding an extra cash incentive makes buying a Hyundai a very easy and obvious decision.
These creative "Duh" commercials have names like Sprach, Pink and Ride, which feature an iconic musical score backed by a choir. The choir is singing "Duh" throughout the score and features the cars set-up in a theater-like stage, complete with lighting.
The interactive component, www.thebigduhsale.com, is where consumers will be able to create their very own "Duh" song and learn more about the sales event. The Big Duh Sales Event runs through September 4, 2007 at all Hyundai dealers nationwide.
The Big Duh Sales Event Details
Vehicle Current Cash Rebate Big Duh Bonus Cash
Sonata $2,000 $500
Santa Fe $1,000 $500
Tiburon 2.0L I4 $500 $500
Tiburon 2.7L V6 $1,000 $500
Tucson 2.0L I4 $1,000 $500
Tucson 2.7 L V6 $1,500 $500
Entourage* $2,000 $500
Veracruz $500
Azera $1,000 $500
*pictured
Press release via Hyundai
This type of campaign seems like it would make more sense for light-hearted Kia. I guess Hyundai isn’t that “upscale” yet where they’re not afraid to goof off and have a little fun still.