Earlier this week, devastating storm Hurricane Sandy touched down on the East Coast of the U.S. While countless families have been affected to varying degrees, the auto industry has begun to respond; as it turns out, the auto industry is responding in varying degrees, too. Some automakers have yet to take any action at all, but others have been generous in offering aid, donating vehicles, and a few are offering discounts and deals. While the auto industry itself will be affected and is likely to see a dip in sales, the gestures will do much to help those dealing with the aftermath.
Ford has donated $50,000 to the Red Cross to help with relief efforts, part of its long-term involvement with the Red Cross Disaster Responder Program.
GM’s Chevy has donated 50 Silverado pickup trucks and Express cargo vans to the Red Cross, to aid in their relief efforts. GM has also donated $250,000 to the Red Cross Disaster Responder Program, which serves to offer shelter to those in need, provides meals for emergency workers, and offer medical services such as blood transplants.
Mercedes-Benz has donated $1 million dollars to the Red Cross to help its Sandy relief efforts.
Nissan will offer discounted financing and employee discounts to people in affected areas who need to replace their vehicles on account of account of Sandy. More information can be found on www.insidenissan.com
Toyota’s North American arm is donating $1 million to the Red Cross and other non-profits directing working to help areas hit hard by the hurricane. Like Volkswagen, Toyota will match employee contributions to those organizations. Toyota as well as its luxury brand Lexus have set up a “Customer Outreach” campaign to help those affected by the storm that miss payments or need to make other arrangements.
Volkswagen Group has donated $500,000 to the Red Cross to help with relief efforts along the northeast. Vee-Dub has also said it will match employee contributions made to the Red Cross or an organization of their choosing.