Trucks are a pretty big deal in the U.S., accounting for huge chunk of sales volume. Yet most of those are full-sizers. America has pretty much given up on compact and midsize pickup trucks with the exceptions of the Nissan Frontier and Toyota Tacoma. Oh, and the Chevrolet Colorado and GMC Canyon.
Returning for the 2015 model year after a four-year hiatus, the Chevy Colorado and GMC Canyon will boast more differentiation from one another, says GM’s North American president, Mark Reuss.
At the State Fair of Texas, Reuss said, “GMC will be more about conquest. The Chevy will be about value.” It was implied that GMC may get a larger engine than Chevy, and the Colorado may get a diesel engine.
In 2011, Ford stopped selling the Ranger compact truck in the U.S. for two reasons: It would no longer pass U.S. safety standards, and the new international Ford Ranger is too close in size and price to be sold alongside the Ford F-150. Ford didn’t see the business case, and it still doesn’t.
Ford’s marketing manager of trucks, Doug Scott, told us that a compact pickup would have to be considerably different in size, price, and fuel-efficiency than a full-sizer to succeed in the U.S. GM’s people have at times disagreed with some of his assessments. With the forthcoming 2015 Chevrolet Colorado and GMC Canyon now on their way in a matter of months, it’s only a matter of time before we see how GM will position its small pickups and who’s right between the two sides.
Source: Detroit News