General Motors has announced that its agreement to supply Tiger Woods with free access to GM vehicles has ended.
Apparently the automaker still allowed him access to several of their cars, despite Woods’ endorsement deal with the company ending in 2008.
The reasoning? A spokesman from GM states the agreement was in place well before Woods now-infamous Cadillac Escalade crash in November of 2009 which brought to light his extramarital affairs.
Since his crash Woods has lost several of his endorsement deals including ones from Accenture, Tag Heuer, and AT&T. According to a study by University of California at Davis economics professors Christopher R. Knittel and Victor Stango shareholders will lose between $5 billion and $12 billion due to Woods’ extramarital affairs.
via USA Today